prospect 
ANNUITAS
APRIL 10, 2023
The beautiful path every prospect takes as they embark on a voyage from initial discovery to a happy client who will continue to use your services and sing your praises to everyone they know. This buzzword has been popularized in the past decade as a way to talk about how customers move through the buying cycle.
ANNUITAS
NOVEMBER 22, 2023
As it gets harder and harder to engage with the “right content, at the right time” with prospects and customers throughout the end-to-end Demand Experience, being able to better identify and serve up the right content to the right prospect is only an improvement.
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ANNUITAS
JULY 2, 2020
When that trigger happens, prospects typically move into an active purchase phase. Are You Poised to Capture New Prospects? . Your prospects’ needs have probably changed in the last six months, and perhaps their content consumption preferences are different as well. Until a trigger occurs. They’re making moves right now.
ANNUITAS
AUGUST 28, 2012
Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. The goal for the majority of our programs was to have our telemarketers qualify names, gather some information and qualify these prospects by the famed BANT (Budget, Authority, Need, Timeframe) criteria. Group Thinking.
ANNUITAS
AUGUST 28, 2012
Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. The goal for the majority of our programs was to have our telemarketers qualify names, gather some information and qualify these prospects by the famed BANT (Budget, Authority, Need, Timeframe) criteria. Group Thinking.
ANNUITAS
APRIL 26, 2011
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. So what are these myths?
ANNUITAS
NOVEMBER 1, 2016
It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. Talk to some prospects and losses if possible. What would trigger them to enter a buy cycle? How long does it take to buy a solution like yours? It’s going to take some work.
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