Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Certain website browsing behaviors, social media interactions, and conversion activities are assigned numeric values.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

KoMarketing Associates

JANUARY 26, 2017

This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? Session Date : Friday, February 17 th 9:30am MST. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Webinars are meant to be interactive. Interested attendees interact more.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. The new buyers can be directed to the YouTube channels to help them better understand how to use a particular product or service.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Convince & Convert

OCTOBER 19, 2010

Brands have realized that social networks offer an opportunity to interact directly with consumers. Beyond just trying to interact a tweet at a time, often a more direct road to social succes is to engage with customers more comprehensively in other locations – and social listening shows you the way.

Social Networks 126

Social Networks Communities Network Marketing Social Media 126

NuSpark Consulting

SEPTEMBER 9, 2012

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . If a prospect downloads a white paper, you can serve the prospect a banner ad that offers a new piece of content that promotes a topic that complements the white paper or is more promotional as you guide the prospect through his/her buying cycle.

Display 100

Display Advertisements Advertising Lead Ranking 100

Webbiquity

MARCH 28, 2011

. • 85% of B2B buyers say they want B2B vendors to engage and interact with them online. • Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose.

Social Media 100

Social Media Vendors Media B2B 100

Vidyard

APRIL 1, 2014

Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. The only difference is that your content should map to your buying cycle and turn viewers into customers.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. According to a study by BuzzSumo , headline phrases and emotional headings drive Facebook interactions. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Valasys

MARCH 25, 2020

Based on the level of indulgence with virtual event marketing campaigns, the marketers can decide on the specific stages of buying cycles that their leads are in. Virtual event marketing allows marketers to interact with global audiences in real-time. Leverage Attribution Modelling to Scale up Your Content Strategy.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Industrial Marketing Today

MAY 26, 2011

However, their biggest impact is in the late stages of the industrial buy cycle and are not very effective in the early phases. Convert static “How to Order” to an interactive configurator: It is standard practice to add a “How to Order” schematic on the back of product data sheets. Post them to your branded YouTube channel.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. Perform Keyword Research.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes. What about good ol’ community forums?

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Valasys

APRIL 3, 2023

You’re missing out on important chances to maximize your marketing budget if you’re not making intent-driven marketing decisions based on behavioral data insights, like what they’ve read in your most recent blog post and where they are in the buying cycle. One-fourth of people regularly watch YouTube news.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They are time-challenged and want to interact with salespeople based only on their needs and schedules. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Valasys

JULY 24, 2019

Views on branded video content increased by 258% for Facebook as of June 2017 (Source: tubular insights); moreover, native videos on Facebook have 10 times higher reach as compared to YouTube links (source: socialbakers.com). On average, video posts on Facebook get at least 59% more engagement than other types of posts (Source: buffer.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Webbiquity

JUNE 20, 2011

It’s more of a place to interact with peers than to engage prospects. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

Social Media 100

Social Media Peer-to-peer Media PR 100

Adobe Experience Cloud Blog

MARCH 26, 2014

If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad). How are they interacting with you (or not)? In parenting, you can’t look at your responses as isolated incidents; every interaction adds up.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Navigation and your calls to action play a major role in how your visitors interact with your blog. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Vidyard

APRIL 6, 2015

Sales and Marketing are sharing the same data, working against the same targets, and are managing different, but equally important portions of the buying cycle. The bottom line – your employees are interacting with customers every day, and doing extraordinary things to build your business.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Content Standard

SEPTEMBER 14, 2017

But as our largest companies continue to grow, audiences have also begun to expect ever more specificity and personalization in their interactions with those businesses. Joe rose to a moment of moderate YouTube fame by doing a “Stinky Fish Challenge” with his kids and sharing it with the world. It was cute, it was fun.

Paid Search Agency 42

Paid Search Agency Personalization Companies Brand Identity 42

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Valasys

MARCH 5, 2020

Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles. Designing your blogging strategy to around user-experience & customer success will help you evolve your content strategy for 2020 & beyond.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59