interactive 
Tony Zambito
OCTOBER 25, 2010
Image via Wikipedia. Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages. Mead theorized that how people view the world, as well as experienced the world, shaped human interactions and that our interactions with others also shaped our view of society.
Tony Zambito
APRIL 17, 2011
Image via Wikipedia. The second indicates that content strategy and content marketing, to be successful, will need a robust understanding of “circumstances” contextually in order to affect buyer interaction. This is especially true when you consider there are several important strategic areas evolving at a rapid pace.
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Tony Zambito
SEPTEMBER 8, 2010
Image via Wikipedia. Let’s define Buyer Experience Innovation : “Creating in totality an ideal buying experience and innovative interactions that engages as well as enables buyers to enter into a transactional and loyal relationship with the organization”.
Tony Zambito
MAY 12, 2011
Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. What do these new buying cycles look like?
Tony Zambito
OCTOBER 27, 2010
Image via Wikipedia. Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. Lauren notes that another key macro trend is that sales cycles are longer in a down economy, a trending that is most likely consistent with other down economy cycles.
Tony Zambito
NOVEMBER 8, 2010
Image via Wikipedia. When organizations increase the value of their provision of buyer experience, this will in turn create demand on the part of buyers to want to engage in fulfilling interactions that helps them to achieve their goals. One of the most fundamental concepts in economics is that of supply and demand.
Tony Zambito
JUNE 26, 2011
Image via Wikipedia. What we do know is that B2B buyers are demanding more social experiences in their buying processes. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. New Business Models. .
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