The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Madison Logic

AUGUST 31, 2023

Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages. Drive More Engagement with Existing Known Accounts (Middle of Funnel): Consider content syndication for webinars, white papers, and eBooks to deepen engagement and trust in your solution.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

The Effective Marketer

MARCH 22, 2012

Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). The Customer Buying Cycle Framework. According to SiriusDecisions, buyers go through three stages and six steps during their buying process. Inbound marketer. Create : Automation expert.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JUNE 22, 2010

In the time it took me to read the B2B article, I received 15 unsolicited marketing e-mails, 3 tele-marketing calls, and 2 dozen tweets - none of which were of interest or relevance to me. Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.”

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

ANNUITAS

OCTOBER 6, 2010

Define Your Buyer Profiles & Buying Cycle. that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. In addition, as you define the buyer profiles, be sure to also identify and map the buying cycle. Map content types to buying phases.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

The ROI Guy

FEBRUARY 2, 2011

According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

QuanticMind

FEBRUARY 14, 2019

And for digital practitioners, it is a powerful tool to help drive conversions and ROI. With this in mind, we’ve put together a selection of social media marketing strategies that you can implement to drive more conversions and boost your ROI. Remain Relevant This point is twofold. Unequivocally, yes. And with 3.2

Social Media 40

Social Media Conversion Media Marketing Budget 40

Industrial Marketing Today

OCTOBER 25, 2011

That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Effective content marketing requires developing content that your target audience will find relevant to their needs, roles and the stage that they are at in their buying cycle.

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

The ROI Guy

OCTOBER 5, 2010

As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Top Rank Marketing

MARCH 11, 2024

Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders. It ensures that every piece of content – whether a blog post, a white paper or a social media update – serves a clear purpose. Outsourcing video production to a qualified service can greatly increase your ROI.

Work Management 105

Work Management Marketing Management B2B Marketing Service 105

Adobe Experience Cloud Blog

JULY 7, 2009

.   Marketers who want to get the most out of their drip campaigns will create and deliver them through an automated system which will also allow the marketer to include links to landing pages in their messaging that has been created by the marketer with more relevant content and additional offers increasing the interactions with the contact.

Top of Funnel 48

Top of Funnel Landing Pages B2B Thought Leadership Lead Nurturing 48

Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry. Content for Thought Leadership We have seen effective thought leadership-style posts aid in the sales process -- particularly when dealing with complex B2B buying cycles.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Adobe Experience Cloud Blog

MAY 13, 2009

Using that information, they should determine how to best interact with customers throughout their entire buying cycle. This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. Create a resource-rich sales portal.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

ClearVoice

SEPTEMBER 11, 2023

To analyze vast amounts of data about your prospects and customers to support effective content personalization, you need the technology to collate and organize information from various sources, including website visits, purchase history, social media interactions, etc., and hire people with the expertise to turn insights into action.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Biznology

FEBRUARY 23, 2015

21% say they are successful at tracking ROI (source: Ad Age ). They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. 35% say they have a documented content strategy (source: Content Marketing Institute).

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Valasys

AUGUST 20, 2019

According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Personalized Emails are being used by B2B companies nowadays.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

B2B Marketing Zone Posts

MARCH 3, 2010

7 Ways to Maximize The Content Marketing Impact of Your Newsletter - Content Marketing Today , February 15, 2010 When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The ABM Agency

JANUARY 8, 2021

In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. Typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on that below. Industry-specific white papers .

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. Interactive Content Statistics. . In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . A report by Google shows that businesses typically see 200% ROI from AdWords. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

seo.co

FEBRUARY 21, 2022

And as the audience and interactions change, so should the tactics. Most of the content created is going to be highly-relevant and personal. You’re dealing with a long buying cycle. For example, checklists and white papers do well in the awareness stage. But in reality, there are many subsets of marketing.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Keeping a Closer Eye on Content ROI – CMO Council. Blog Marketing Interactions Twitter Ardath421. Involve: once they've taken action, make it compelling enough that they initiate follow-on interactions to learn more.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Content4Demand

SEPTEMBER 29, 2020

Adjust your messaging to align with your personas’ relevant concerns and demonstrate that you understand how priorities have changed and what they need to make purchase decisions today. Choose a format like an E-book or white paper to present your findings. Make sure your messaging also aligns with your brand’s offerings.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Delivra

NOVEMBER 14, 2018

Proving marketing ROI. Create relevant, valuable content for the buyer’s journey. Buyers want engaging and relevant content that meets their needs. Use a variety of rich content, such as ebooks and white papers, to offer an in-depth perspective. Strategically capture relevant lead info.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Your prospects already know that they can use the internet to find almost any information that’s relevant to their interests.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

SnapApp

DECEMBER 12, 2017

Chatbots could also be used to analyze the behavior of individual visitors and share relevant resources for every stage of the funnel. . B2B marketers can then use information to showcase a relevant content offering on the homepage, or personalize a dynamic drip campaign with case studies and content addressing unique pain points.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Full Circle Insights

SEPTEMBER 20, 2022

Multiple interactions are often occurring simultaneously across an account and buying group. As a result, sellers often miss the opportunity to proactively engage other potential buying group members early in the buying cycle,” wrote Terry Flaherty and Mike Pregler in “Goodbye MQLs! White Papers.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62