Closing the Gap Between B2B Buying and Selling
Marketing Interactions
AUGUST 8, 2021
This is because our marketing-to-sales models and processes are not built to help buyers buy. At best, they aren’t even relevant until people have done the hard work of solving the change management problem so they can choose to become buyers. Others often start with “why you need our solution” or “why choose to buy our solution.”
62 
Let's personalize your content