Bluetext

JANUARY 7, 2019

These government customers have firm sets of rules about how they can interact with contractors that make marketing even that much more challenging. Buying cycles are long, procurement requirements extensive, and budgeting is uneven. Reach decision makers through compelling digital experiences.

Advertising Agencies 21

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 21

ANNUITAS

OCTOBER 6, 2010

Define Your Buyer Profiles & Buying Cycle. that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. In addition, as you define the buyer profiles, be sure to also identify and map the buying cycle.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Budget Marketing Management 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

Bluetext

JANUARY 7, 2019

These government customers have firm sets of rules about how they can interact with contractors that make marketing even that much more challenging. Buying cycles are long, procurement requirements extensive, and budgeting is uneven. Reach decision makers through compelling digital experiences.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 20

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer B to B 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

MARCH 9, 2011

To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical. As the starting point for New Concept solutions, Alinean recommends a focus on the following value selling and marketing tools: • Interactive Assessment Tools: One of the best ways to diagnose issues is with an interactive assessment.

Work Management 40

Work Management Marketing Management Demand Comparison 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 2, 2011

According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Another great benefit of white papers is that you can break it down into smaller pieces.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management Planning 100

The ROI Guy

JANUARY 3, 2012

Most sales professionals will readily admit that buyers have taken control of the buying cycle, and are demanding a different more value-based sales approach. Overcoming this bias is important to increase sales tool adoption and usage, vital to meet evolving buyer expectations, facilitate buying cycles and fight Frugalnomics.

Tools 40

Tools Paid Search Agency Buying Cycle Work Management 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. 2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

OCTOBER 8, 2009

Sales then uses the content in PowerPoint presentations, sales letters, live in sales conversations, and proposals. Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. Michele Linn Recommends.

Case Studies 100

Case Studies Case Study Activities Studies 100

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey. The podcasts are effective at providing research insights and education, but quickly fall off as a decision support tool in later phases of the decision cycle.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

SnapApp

DECEMBER 12, 2017

B2B marketers have spent decades developing recipient-specific campaigns that address the needs and interests of all the people in the buying cycle and now have access to automation tools that help them streamline their marketing efforts. You register for a white paper download. Kent Lewis. Anvil Media, Inc. Ben Bradley.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” What Tech Buyers Want From Content by Marketing Interactions. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40