Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. .

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Here are three good ways to find highly relevant keywords for your business. White papers. 3) Host Webinars and Podcasts. And when it comes to podcasts, 44% of senior-level decision makers listen to them.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Adobe Experience Cloud Blog

JULY 20, 2009

Tradeshows, industry associations, and seminars all remain relevant. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. It's a volume business, operating on a daily sales cycle. For us, online plays an important role, but it's not the entire answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Gong.io) that analyze interactions with buyers. Drift, Outreach).

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SnapApp

JANUARY 31, 2019

B2B marketers often forget the entire buying cycle and how content can play a role in facilitating that transition from one phase to the next. Set lead generation goals and make them relevant by incorporating metrics that determine the quality of those leads. Content isn’t going anywhere. Experiment.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

The ABM Agency

JANUARY 8, 2021

In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. Typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on that below. Industry-specific white papers .

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

Conversica

JULY 19, 2018

Once you understand the existing path, you can create a new path that directs prospects to content and interactions that will help them take the next steps toward conversion. The SDR team should follow processes that not only set demos, but also drive engaged prospects toward behaviors that move them along the buying path.

Sales Qualified Leads 91

Sales Qualified Leads Conversion Lead Scoring Lead Ranking 91

Content4Demand

SEPTEMBER 29, 2020

Adjust your messaging to align with your personas’ relevant concerns and demonstrate that you understand how priorities have changed and what they need to make purchase decisions today. Choose a format like an E-book or white paper to present your findings. Make sure your messaging also aligns with your brand’s offerings.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

SEPTEMBER 20, 2022

Multiple interactions are often occurring simultaneously across an account and buying group. As a result, sellers often miss the opportunity to proactively engage other potential buying group members early in the buying cycle,” wrote Terry Flaherty and Mike Pregler in “Goodbye MQLs! White Papers.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Webbiquity

NOVEMBER 28, 2011

Online video and Facebook increased in popularity while podcasting fell somewhat. What’s most interesting here though are the statistics showing the disconnect between why companies think consumers follow them in social media and why consumers actually interact with brands through social networks. 500 companies.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100