Launch Marketing

JUNE 23, 2021

times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. Download the B2B Content Marketing White Paper for insights on using personas, content and personalization to boost CX. Prospects are 2.8 Looking to elevate your customer experience?

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Madison Logic

JULY 20, 2023

Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions. Leveraging data to understand the personas that make up the buying committee makes it easier to understand whom to target and develop personalized content and messaging for them.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers are designed to quickly personalize white paper content for relevancy. This occurs automatically on program launch, and means the user does not have to retype important profile information.

Paper 40

Paper Ideal Customer Profiles Profiling Peer-to-peer 40

The Effective Marketer

MARCH 22, 2012

Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). The Customer Buying Cycle Framework. According to SiriusDecisions, buyers go through three stages and six steps during their buying process. The Complete B2B Persona. Inbound marketer.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Valasys

JANUARY 17, 2020

In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Sana Commerce

FEBRUARY 21, 2023

When content is personalized, people feel that they have a certain amount of control over what they’re interacting with. Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. Divide it into smart segments or personas using different criteria for each.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

The ROI Guy

SEPTEMBER 13, 2011

Typically for an Interactive White Paper , as a rule of thumb, you don’t want more than 4 or 5 profile questions. Second, buyers expect that an interactive white paper will be customized to match their relevancy needs. Second, buyers expect that an interactive white paper will be customized to match their relevancy needs.

Ideal Customer Profiles 40

Ideal Customer Profiles Paper Order Profiling 40

Marketing Interactions

AUGUST 8, 2021

It’s akin to filling out a form to get a paper making them a lead, instead of just a contact interested in the topic. When I help clients build buyer personas, I start with status quo. Others often start with “why you need our solution” or “why choose to buy our solution.” This determines the length of their buying cycle.

Buy 62

Buy Work Management Lead Ranking Marketing Management 62

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. That may include white papers, blog posts, demos, videos, presentations, or additional training materials.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

The Mx Group

MAY 5, 2017

Because today’s buyers self-direct their purchase journeys, they choose what information and experiences to interact with. Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Buyers’ needs, not yours, drive the purchase process. The ones that don’t?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Madison Logic

AUGUST 31, 2023

Social Advertising, especially on LinkedIn: LinkedIn is the most influential social channel for B2B buyers, and when used as part of a comprehensive, data-driven multi-channel ABM strategy, it enables the delivery of personalized content and messaging to the target audiences and personas marketers need to reach.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Tony Zambito

JULY 18, 2011

This is the third part of a series of reflective articles on the future of buyer personas.    In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

ANNUITAS

OCTOBER 6, 2010

Define Your Buyer Profiles & Buying Cycle. that has nothing to do with your business, your interests or where you are with regard to potentially buying a product or service. In most cases, there are multiple people that make up the “buyer”, each having a different view and approach to buying decisions.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

SnapApp

NOVEMBER 5, 2013

Your strategy should state your goals, delineate ownership, and identify your tactics, channels, audiences, and personas. It’s not enough to create a variety of content—the best-in-class specialize their content for each stage in the buying cycle, for every target persona, and for each campaign type. The more the better.

Top of Funnel 48

Top of Funnel Content Marketing Class Lead Scoring 48

The ABM Agency

JANUARY 15, 2021

Good digital marketers are riding the wave, turning to virtual marketing events as a replacement for in-person interactions. Do you want to speed up your average buying cycle? Here, you can create your ideal buyer persona, set up automated posts, syndicate content, and generate automated workflows for your internal team.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Marketing Insider Group

APRIL 19, 2023

Interactive events, social media, and mobile marketing are other channels that can show a solid return on investment when you execute them well. Why You Need To Keep Your Eye on Different Marketing Channels You’ve hopefully identified accurate marketing personas that don’t suck.

Paid Content 348

Paid Content Advertising Channels Planning Work Management 348

Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. Begin by creating buyer personas—who are your buyers? What problems do they face? What keeps them awake at night?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

KoMarketing Associates

DECEMBER 8, 2015

Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. Over the past year, 83 percent of respondents said that they have turned to white papers for research. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. This white paper aims to change that perception of them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Outgrow

OCTOBER 18, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . That was one without recognizing that a buying cycle is just that a cycle.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Adobe Experience Cloud Blog

JUNE 24, 2009

  Buyer personas help companies develop paths for pros pects, helping those who may purchase learn about your product or service and allowing them to consume information at their own pace.      Offers need to be relevant AND appropriate for the prospect's place in the buying cycle.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

MAY 13, 2009

They should map out the customer decision process and create buyer personas. Using that information, they should determine how to best interact with customers throughout their entire buying cycle. What matters is the customer -- not the product, service or solution. Create a resource-rich sales portal.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Marketing Insider Group

JANUARY 4, 2017

Pull up your target buyer persona and look at where they are in the buying cycle. Take a look at the content you’ve previously created for that stage of the buying cycle. Any successful piece of content, no matter where it falls in the buying cycle, will have value to your audience. What worked?

Buying Cycle 241

Buying Cycle Content Work Management Budget Programs 241

ANNUITAS

AUGUST 4, 2015

We have white papers for every buying stage, but we just can’t get enough people to download them.”. A Content Map plots your buyer personas against your buyer journey for their information needs at each stage. Early stage buyers may not rush to download your 20-page white paper, as beautifully written as it may be.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

ClearVoice

SEPTEMBER 11, 2023

To analyze vast amounts of data about your prospects and customers to support effective content personalization, you need the technology to collate and organize information from various sources, including website visits, purchase history, social media interactions, etc., and hire people with the expertise to turn insights into action.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

B2B Marketing Zone Posts

MARCH 3, 2010

Cheat Sheet for Marketing Content Consistency - Marketing Interactions , February 16, 2010 In my last post, Issues with Corp-sourcing Marketing Content , I suggested the idea of creating an editorial style baseline to keep your content on track with solution developers, brand stewards and legal folks. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Valasys

AUGUST 20, 2019

People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands. Figuring Out the Ideal Personas: . The insights can be used to define the ideal personas for brands. Personas are the semi-fictional representations of your most relevant customers.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. You’ll know you’re narrowcasting correctly if strangers to your brand can identify the exact persona or demographic you’ve crafted a particular video to target. For example, if Alan drops by your website and downloads a white paper, he gets 20 points.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The ABM Agency

JANUARY 8, 2021

In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. Typical assets used in content marketing include blog posts, white papers, case studies, e-books, webinars, videos, and even podcasts—more on that below. Industry-specific white papers .

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52