How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
Tony Zambito
NOVEMBER 1, 2015
B2B CMOs can ensure that a buyer’s journey perspective incorporates how to help buyers achieve their goals throughout the buying cycle as well as the entire customer lifecycle. Buyer personas are not as easy as putting a picture on paper, requires in-depth research, knowledge of goal-directed behaviors, and require investments.
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