SnapApp

JANUARY 31, 2019

B2B marketers often forget the entire buying cycle and how content can play a role in facilitating that transition from one phase to the next. And it’s that content that fuels entertainment, education and online interactions every single day. Content isn’t going anywhere. What are your recommendations? Experiment.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

SnapApp

DECEMBER 4, 2017

Interactive Content Statistics. . Add interactivity, and they become even more engaging for the reader. . B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. . Interactive Content Statistics. . #44.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

NOVEMBER 5, 2013

It’s not enough to create a variety of content—the best-in-class specialize their content for each stage in the buying cycle, for every target persona, and for each campaign type. This is best achieved through interactive content—like quizzes, polls, and assessments—that allows users to willingly provide information.

Top of Funnel 48

Top of Funnel Content Marketing Class Lead Scoring 48

SnapApp

DECEMBER 12, 2017

B2B marketers have spent decades developing recipient-specific campaigns that address the needs and interests of all the people in the buying cycle and now have access to automation tools that help them streamline their marketing efforts. You register for a white paper download. Kent Lewis. Anvil Media, Inc. Ben Bradley.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62