interactive Buying Cycle Microsite Paper Relevance 
The ROI Guy
SEPTEMBER 29, 2010
Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.
Biznology
FEBRUARY 23, 2015
Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Don’t create content for the sake of creating content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Valasys
DECEMBER 20, 2019
It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.
Webbiquity
APRIL 23, 2013
” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? What Tech Buyers Want From Content by Marketing Interactions. What types of content are most valuable to my sales prospects?
Madison Logic
MARCH 25, 2022
As ABM is usually synonymous with winning large enterprise-level accounts, a lead nurturing strategy is needed to engage multiple decision-makers across long and potentially complex buying cycles. As a result, nurturing can shorten the sales cycle and establish meaningful customer relationships across the entire account.
Expert insights. Personalized for you.
40 
Let's personalize your content