The ROI Guy

OCTOBER 22, 2010

Internet fueled buying cycles - research by IDC and Sirius Decisions both indicate that sales professionals are being engaged later and later in the buying cycle, if at all. With more information available, and growing skepticism in vendors, buyers have taken control of the purchasing cycle.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. 7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” What Tech Buyers Want From Content by Marketing Interactions. Sourcing B2B Content For Marketing Strategy! 11 Timeless Examples #FTW by aimClear Blog.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 16, 2013

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. It can be written, visual, interactive, or audible. Microsites. 1) Map content to the buying cycle.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Madison Logic

MARCH 25, 2022

As ABM is usually synonymous with winning large enterprise-level accounts, a lead nurturing strategy is needed to engage multiple decision-makers across long and potentially complex buying cycles. The good news is that the research you carry out to identify those ideal accounts is the perfect foundation for a lead nurturing campaign.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hubspot

MARCH 10, 2016

A popular social media metric used to describe the amount of interaction -- Likes, shares, comments -- a piece of content receives. Interactions like these tell you that your messages are resonating with your fans and followers. JavaScript is a programming language that lets web developers design interactive sites. 39) Hashtag.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28