interactive 
The Mx Group
MAY 5, 2017
At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Because today’s buyers self-direct their purchase journeys, they choose what information and experiences to interact with. Where was I, you ask?
Adobe Experience Cloud Blog
OCTOBER 8, 2020
Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? A first strategy consists of analysing your content production.
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Adobe Experience Cloud Blog
FEBRUARY 11, 2020
They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. You want these names to have a meaningful interaction with your business. Second, let visitors fill out forms to access white papers or eBooks.
Conversica
OCTOBER 9, 2018
If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Set up triggers in your automation system that move contacts to different communication buckets depending on how they interact with your content. Take time to create messaging that makes sense for its intended audience.
Ambal's Amusings
NOVEMBER 12, 2010
Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. B2B buying cycles are lengthening. " Ardath Albee. Ardath Albee's Tip.
Ambal's Amusings
MAY 27, 2010
Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
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