The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. While LinkedIn is known as the “professional” social media platform and is for B2B companies that offer professional services and products, you should not limit yourself to just this platform.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Adobe Experience Cloud Blog

JUNE 24, 2009

.   Best in class marketers will ‘follow’ the path so th ey know when sales should begin interacting and what information will be most useful to the prospect at a particular time. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

ANNUITAS

AUGUST 4, 2015

We have white papers for every buying stage, but we just can’t get enough people to download them.”. From your insights into your buyers you should know for each stage of the buying cycle: Which personas are involved at each stage. At different stages of the buying cycle, buyers look to different sources for information.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

Single Grain

MARCH 9, 2021

B2B buyers want to determine if the vendor is reliable, can be trusted, and knows what they are doing. White papers. Vendor comparison. Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. 15:15 – The B2B buying cycle. 15:15 – The B2B buying cycle. Paul’s LinkedIn: [link]. Or, um, you know, we’re posting some stuff up on our LinkedIn page and, you know, nothing’s really happening.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. 5 Steps To Shorten The B2B Buying Cycle by Search Engine Land. by Earnest about B2B.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” How can every vendor be the ‘leading provider’ anyway?” What Tech Buyers Want From Content by Marketing Interactions. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Madison Logic

MARCH 25, 2022

As ABM is usually synonymous with winning large enterprise-level accounts, a lead nurturing strategy is needed to engage multiple decision-makers across long and potentially complex buying cycles. They just need to choose the right vendor. In other words, talk about your solution’s benefits rather than features or technology.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Maximise your presence on Twitter and LinkedIn to harvest relationships.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

NOVEMBER 28, 2011

And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. ” Nearly a quarter prefer video content to text.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100