interactive 
The ROI Guy
OCTOBER 13, 2010
Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
Adobe Experience Cloud Blog
FEBRUARY 11, 2020
Successful businesses are improving their lead generation strategy by creating better digital experiences that help to build an ongoing relationship with customers. They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly.
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The Mx Group
MAY 5, 2017
Because today’s buyers self-direct their purchase journeys, they choose what information and experiences to interact with. Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Once you’ve got lead scoring in place, take it to the next level with lead grading.
Conversica
OCTOBER 9, 2018
If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Set up triggers in your automation system that move contacts to different communication buckets depending on how they interact with your content. Your leads will tell you what they want from you if you give them the chance.
ANNUITAS
OCTOBER 6, 2010
If you are one of those who are looking to develop lead nurturing as part of your marketing strategy, but you just don’t know where to start, here are 5 things you need to consider before you launch. Define Your Buyer Profiles & Buying Cycle. Also, be sure to track buyers’ interaction with each content segment.
Ambal's Amusings
MAY 27, 2010
Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee.
Ambal's Amusings
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.
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