Marketing Interactions

SEPTEMBER 26, 2022

Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts. But an even bigger indication that your buyer personas may need a refresh is that Gartner also found that 67% of people involved in technology buying decisions are not in IT.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JANUARY 25, 2022

Buyers expect consistent, helpful interactions that build confidence in your organization—and in themselves in relation to solving the problem. One of the most common memories of B2B buyers asked about their last buying experience is how complex, overwhelming, and difficult it was. They expect commitment. Room for adjustments exists.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

APRIL 18, 2019

Complex Buying Processes Require Small Shifts. If your buying cycle is 6 months, buying is obviously not the shift you’re looking for out of the gate. The post Buyer Context is the Key to Engagement appeared first on Marketing Interactions.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Marketing Interactions

JULY 25, 2021

Natalie Petouhoff says this about ABX (Account-Based Experience) – “ABX is being able to know where the customer is in the buying cycle and using intelligent insights to know when to engage, with what content, and what to say to each and every account.”. appeared first on Marketing Interactions. Blurring the Lines in Meaning.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

DECEMBER 26, 2016

The survey was based on the impact of this buzzworthy stat that surfaced a few years back: Buyers are 57% of their way through their buying cycle before they interact with salespeople. The post The State of the B2B Conversation: Disconnected appeared first on Marketing Interactions.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

AUGUST 8, 2021

This determines the length of their buying cycle. And that’s a value-add with transformative potential…if we’re willing to give up the idea that our current sales process has anything to do with their buying process. The post Closing the Gap Between B2B Buying and Selling appeared first on Marketing Interactions.

Buy 62

Buy Work Management Lead Ranking Marketing Management 62

Marketing Interactions

OCTOBER 5, 2022

Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. The post B2B Marketers Go for a Win with Customer Retention appeared first on Marketing Interactions.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62