Customer Experience Matrix

FEBRUARY 3, 2010

and behaviors (promotion responses, purchases, customer service interactions, etc.). Addressable media include direct mail, email, outbound telemarketing, and customer service interactions. They do have opportunities to manage interactions, but often know only what has happened during the current interaction itself.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

JULY 1, 2016

This lets YesPath programs (which are rather unimaginatively called “programs”) determine which companies on the client’s target list are in active buying cycles, even before they have visited the company Web site or responded to an outbound promotion. YesPath assigns points to interactions such as downloads and page visits.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2009

My particular insight, if it is one, is that consensus has crystallized within the past month that marketing now remains dominant much deeper into the buying cycle, and that sales and marketing must work much more closely together as a result. The question is which of these features will turn out to be really essential.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

NOVEMBER 15, 2009

The logic is that Web sites are increasingly the primary method of interaction between a company and its customers, and that Web analytics, testing and personalized treatments are better executed within the content management system rather than by external products. I agree with one major reservation. Products to do this already exist.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120