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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

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At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

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A recent ZoomInfo job description for senior director of revenue operations demonstrates this demand for versatility. Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations. They learned to use the software better. What were their interests?

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How To Use Sales Dialers To Close Deals Faster

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Compile lists of customers at the key point in the life cycle Automatically put customers on a call list Automatically dial their numbers at the right time. link] — ZoomInfo (@ZoomInfo) March 30, 2020. It can also help to streamline contact information, customer history, and lead data.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

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Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. These digital footprints signal behaviors that can inform sales and marketing tactics. Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle.

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Customer Segmentation: How to Woo Leads with the Right Content

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Marketers then use this information to guide their lead nurturing campaigns and GTM strategies. link] — ZoomInfo (@ZoomInfo) January 27, 2021. Data analysis reveals gaps in contact information due to factors such as leadership changes and mergers and acquisitions. Why Is Customer Segmentation Analysis Important?

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How to Develop a Successful Go-to-Market Strategy

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At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

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The Age of Automation for Sales and Marketing is Here

Zoominfo

A recent ZoomInfo job description for senior director of revenue operations demonstrates this demand for versatility. Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations. They learned to use the software better. What were their interests?