Biznology

JUNE 22, 2016

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Think of all the use cases: the story that you have in your organization that give buyers information that they need to hear and understand before they buy from you.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Adobe Experience Cloud Blog

APRIL 20, 2018

When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Vidyard

MARCH 4, 2020

An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Post it on YouTube , for discoverability.). Resist the temptation to pack the video with information. Benefits of Demo Videos. Entertaining. Great at explaining things simply. Inexpensive.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

SalesIntel

NOVEMBER 17, 2022

A “cloud-based collaborative learning platform” does not inform educators how it adds value to the technology. However, you need to be careful about whether to use YouTube or a private video hosting platform. Yet many EdTech firms are losing sight of communicating how their technology solves an issue. Buyer Journey Mapping.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

KoMarketing Associates

JANUARY 26, 2017

You’ll learn how to identify content gaps, utilize data to make more informed decisions and hear how experts create promotion strategies that actually work. Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites? Register here >> Thursday, March 23 rd 10:45am PST.

Conference 120

Conference Buying Cycle Analysis Social Media 120

PureB2B

MAY 30, 2022

Due to the informal and engagement-focused system, decision-makers and company owners will regularly tweet out to their network, asking for product or service recommendations. 7 in 10 B2B buyers watch a video during their buying process. Run live webinars on Zoom and upload the recordings to YouTube. Wrapping Up.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Read more on 6 Tips to Evolve Your Content Strategy in 2020.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

MARCH 9, 2020

Work closely with your Sales Team: When it comes to scaling up personalization to streamline B2B Sales cycle, the marketers need to work closely with their sales teams. Thus, amassing insights from the big data the right way helps scale up personalization to streamline B2B sales cycles.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. Is it the information that it provides? It is possible & some of the most successful content marketers have been doing this for years now.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Content Standard

OCTOBER 8, 2015

If you think YouTube is a male-dominated platform , think again. Recent Google research shows that moms flock to YouTube for video content, including how-to videos. Two of the main reasons mom use YouTube? Two of the main reasons mom use YouTube? Moms aren’t the only users heading to YouTube in droves.

Video Marketing 40

Video Marketing Youtube Buying Cycle Buyer's Journey 40

KEO Marketing

MAY 4, 2017

People want to be educated not sold to so identifying the target audience, personas and core messages to reach them at each stage of the buying cycle is essential to making the effort return results. Create content that will make people’s lives easier and offer them something useful, informative, and/or entertaining.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. With this information, you’ll have detailed reports about calls or messages generated from your ads. What is it you want to achieve? Are you trying to generate leads or increase revenue? Google Play.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Buying cycles are changing. Be in those online communities offering advice, solving problems, and sharing information. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Vidyard

MARCH 4, 2020

An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Post it on YouTube , for discoverability.) Resist the temptation to pack the video with information. Middle of Funnel: Use an overview demo to explain capabilities. Keep it simple.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. What marketing content you serve at each phase of the buying cycle also matters. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts.

Social Media 100

Social Media Vendors Media B2B 100

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. Writing a good introduction not only conveys the important information highlighted in your post to your readers but also gives your audience the first impression of your speech. Write Compelling Introductions. For Videos.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. This leaves you without information about potential customers who haven’t heard of your company yet.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

NOVEMBER 25, 2019

The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020. Long-form videos enable brands to tell memorable stories.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

MAY 1, 2020

On the other hand, the examples of triggered emails include order confirmation, password resets, &, email receipts which are more intended towards giving timely information to the prospects and customers, rather than making sales. Types of Triggered Email Marketing Campaigns. Reactivation Emails. Account Notification Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Vidyard

APRIL 1, 2014

Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. The only difference is that your content should map to your buying cycle and turn viewers into customers.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. With this information, you’ll have detailed reports about calls or messages generated from your ads. What is it you want to achieve? Are you trying to generate leads or increase revenue? Google Play.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Convince & Convert

OCTOBER 19, 2010

They create pockets of communities where like-minded people share information and seek advice. Marketers need to create content that provides value to consumers across all points of the buying cycle: Awareness, Consideration, Purchase, Repeat Purchase, Advocacy. She also blogs at [link]. Atomizing content is also important.

Social Networks 126

Social Networks Communities Network Marketing Social Media 126

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Go Beyond SEO

AUGUST 16, 2018

For example, you can structure your campaigns to target your ideal audience based on where they are in the buying cycle. With this information, you’ll have detailed reports about calls or messages generated from your ads. What is it you want to achieve? Are you trying to generate leads or increase revenue? Google Play.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Content Marketing Institute

APRIL 10, 2018

A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. While true in the past, that information was five to 10 years out of date. Yes, you may have research that shows an 18-month buying cycle for contracts over $100,000.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

NuSpark Consulting

SEPTEMBER 9, 2012

Such information to gather includes: • Minimal spend. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Many I have used myself for clients. When dealing with ad networks other than Google, it’s important to ask the right questions as you determine which network to do business with.

Display 100

Display Advertisements Advertising Lead Ranking 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. The valuable insights you can gather from webinars make up for their cost in many ways.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Valasys

MARCH 25, 2020

As per the interests of the prospects customized information can be delivered to them in real-time. Based on the level of indulgence with virtual event marketing campaigns, the marketers can decide on the specific stages of buying cycles that their leads are in. Leverage Attribution Modelling to Scale up Your Content Strategy.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60