Adobe Experience Cloud Blog

MARCH 3, 2011

Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Automation sifts through leads, qualifies them and keeps them in follow up mode until they move forward or drop from the buying cycle.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

NuSpark Consulting

SEPTEMBER 9, 2012

Such information to gather includes: • Minimal spend. You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Many I have used myself for clients. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Cost models- CPM, CPA, CPL. Account Manager experience.

Display 100

Display Advertisements Advertising Lead Ranking 100

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

FEBRUARY 26, 2013

Now click here and buy it.” If you want visitors to get into your site and value your company, you’ll offer informative and helpful content. On a one-way website, information flows from the your company to the visitor, period. Have a loud, proud call-to-action on every page pointing the way to the next step in the buying cycle.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 160

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Capture visitor information – Implement a method to capture visitor information from your business blog. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. 4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Adobe Experience Cloud Blog

MARCH 7, 2011

After agreeing to what a lead is and what characteristics help score the lead, begin incorporating information such as online registration, and tracking your prospects’ online behavior to dynamically change the score of active versus inactive leads. When this tracking engine identifies the specific condition of leads in the process (i.e.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Marketing Management 48

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media 60

Social Media Social Marketing Media Planning 60

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? I will visit this blog regularly.

Features 60

Features Web 2.0 Planning Work Management 60

Adobe Experience Cloud Blog

MARCH 31, 2011

They have become the drivers of the buying cycle rather than passengers on the sales train. Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave. Get creative about where you can re-tool/re-purpose the information to increase the life of the message.

Press 48

Press B2B Marketing Tips B2B 48

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. How video engages prospects throughout the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 B2B buyers not only have greater access to information than ever before, but increasingly, that information comes from industry peers and third parties, versus coming from their vendors or from traditional media outlets.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Hubspot

JANUARY 24, 2012

Tip: If you've implemented a lead nurturing program, you can continue to collect information about your subscribers based on their on- and off-site behaviors that will allow you to learn more and more about them, and then deliver more personalized emails that align with their stage in the buying cycle.). Map your content.

Buying Cycle 28

Buying Cycle SMS RSS Segmentation 28

Online Marketing Institute

APRIL 4, 2011

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Content for Thought Leadership We have seen effective thought leadership-style posts aid in the sales process -- particularly when dealing with complex B2B buying cycles.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

DECEMBER 2, 2011

A way to help expedite this process is to get more visitors to subscribe to your blog via email or RSS. It is great if you have awesome content , but it needs to be connected to your products or services to help move relevant visitors further along in the buying cycle. When they are looking for information, they want it NOW.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

MAY 3, 2012

Leverage that content warehouse by inviting your prospects to subscribe to the blog with a simple RSS button like you see on the right. It's kind of like buyer's euphoria -- capitalize on that feeling to direct them to case studies, information about your company, your product and pages, and the like.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

markempa

FEBRUARY 9, 2015

Be sure to give your audience a way to subscribe to get updates either via RSS or email. Keep your emails brief, relevant, helpful, informational, but not promotional. The tactics employed and the frequency of touches will depend on the solutions being sold and the buying cycle of the prospect.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Savanta

JANUARY 13, 2012

Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle. What information would they bite your hand off for? Subscribe and receive new posts by email or RSS. It also encourages linking to your website and thus benefits SEO. What interests them?

Thought Leadership 120

Thought Leadership B2B Thought Leadership RSS Buying Cycle 120

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

OCTOBER 13, 2010

However, is gated content still an effective lead generation tactic in the current environment of social media, RSS feeds, Slideshare and Docstoc? Measuring various touch points and mapping it to your target audience’s buying cycle is even more critical.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

seo.co

FEBRUARY 10, 2022

It’s something that should be revisited, modified, and adjusted as you gather more information about your campaign. The idea is pretty simple; we tend to seek out and/or overvalue information that already falls in line with what we believe. Ongoing development. Remember that the process of setting and achieving goals is an ongoing one.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121