Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Here once again, for visual types, is web presence optimization in picture form. Why is web presence optimization important?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. It’s more of a place to interact with peers than to engage prospects.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

APRIL 18, 2012

They need to adapt best practices from the journalism field, and bridge the gap between corporate interest and market needs for valuable information.” ” Fuel to the content marketing fire: McKinsey quantify changes in the purchase funnel by steveseager.com. ” The Life of an Article on the Web by Elliance.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Webbiquity

OCTOBER 8, 2019

It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff. This makes sense when you consider the number of layers in the production-to-purchase process. It’s boring.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Webbiquity

JANUARY 5, 2016

Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic. Get the latest trends on how marketers are getting their news and information from Jean Spencer. Reaching your ideal customer in all phases of the buying cycle is crucial. Marketing to marketers is not easy.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

FEBRUARY 14, 2011

Doug Levy contends that marketing has passed into its third major era—as we’ve moved from the primacy of product information through consumer persuasion to a new focus on sustainable relationships—and lays out five principles for success in this new realm. And that’s what B2B marketing thrives on … information.&# ).

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

MARCH 14, 2012

competitor names or highly competitive search phrases); • control the precise message (their ad) that searchers will see in the search results; • guarantee exp0sure on page 1 of search results when buyers are late in their purchasing process; • specify exactly what page searchers will be linked to; and.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” 60% of shared information contains links to published content (online publications, blogs, etc.); Vendors are viewed as the least credible source (ouch!).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100