ViewPoint

OCTOBER 2, 2012

Buying cycles are changing. Purchasers are doing a lot of research before they engage with your company. Be in those online communities offering advice, solving problems, and sharing information. And that’s a huge mistake, because what it means fundamentally is that you’re going to come late to the party.”.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Overall, it requires an understanding of the purchase process from the buyer's point of view. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

JUNE 8, 2012

Buying cycles are changing. Purchasers are doing a lot of research before they engage with your company. Be in those online communities offering advice, solving problems, and sharing information. On the sales side, really embrace social and listen in. It’s important for you to be further up the funnel.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MAY 7, 2015

The creators of this process reasoned that because reps did not do the necessary follow-up, it was easy to mail additional information in intervals to keep and create more interest. Marketing became further educated when they asked sales about the customer buying process and the sales selling process.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120