Buying Cycle, Information and Purchase

Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is fundamentally different from buying cycle content.

Buying Cycle

Buying Cycle B2B Thought Leadership Content Hubspot

7 Nurture Programs You Need To Have

Digital B2B Marketing

JUNE 26, 2013

Rather than just focusing on short-term programs that quickly drive engagement (likely from those that were already well into the purchase process), recognize many contacts will not be ready to engage anytime soon, but will become valuable opportunities in the future. Short-Term Nurture Programs. Active Prospects. In Summary.

Buyer's Journey

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services

B2B Marketing Zone

Digital B2B Marketing

Five Keys to Creating Content that Drives Awareness

7 Nurture Programs You Need To Have

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