Biznology

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Content Marketing and Your Buying Cycle

Biznology

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. But one important way you may not have thought about segmenting your audience is by where they are in the buying cycle. Photo credit: Shannon Paul.

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What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. For example, if you realize that 81% of B2B purchase cycles start with a web search , then you probably invest in SEO.

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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

You might consider AMP for informational blogs, wikis, or other static help documentation. In the simplest possible terms, tracking users through their information journeys is about matching their cookies to your pixels. This might be okay for some B2C contexts, where people make impulse buys all the time.

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11 inspiring case studies of digital transformation

Biznology

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Its cloud solution serves as an innovation platform with a full-fledged sales solution capable of handling the entire buying cycle: pricing, quotes, and orders.

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7 Easy Ways To Automate Your Sales Emails This Week

Biznology

The most effective email marketing engages customers with the right messages as they move through the buying cycle. If someone left an item in their shopping cart, a message might offer them a small incentive to complete their purchase. When someone does make a purchase, the least you can at least say thanks.

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Concentrating on customer experience

Biznology

As the customer moves through the journey, from touchpoint to touchpoint, they also move through the buying cycle, from Awareness to Consideration, to Preference, to Purchase and hopefully to repeat purchases and Advocacy. They need information. They need attention. They need value.

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The real value of engaging your audience in content marketing

Biznology

Organically engaging means engaging meaningfully at every opportunity: from the beginning of the buying cycle, through the purchase, and on to post-sale support. Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing.