Why B2B Marketers Should Drink the Inbound Marketing Kool-Aid
B2B Marketing Traction
JANUARY 19, 2010
Part 1 : Identify where and in what format(s) your prospects like to get information, then build outstanding and valuable content in those places and formats to attract your prospects. Part 2 : Engage prospects as they follow your conversation and gather buying data, all the while measuring their activity and interest.
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