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Industrial Marketing Today

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De-duping SQO Lead Nurturing Multivariate analysis B2B Thought Leadership Marketing Automation Services Sales Management Marketing Leads Marketing Automation Sales Qualified Leads More Related Topics >
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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. What is lead nurturing?

Lead Nurturing 60
Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60
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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

OCTOBER 13, 2010

Setting your marketing content free may sound like a radical idea for those who continue to believe in the old mantra “hand over your contact information if you want my white paper (or other content).” Measuring various touch points and mapping it to your target audience’s buying cycle is even more critical.

Lead Ranking 60
Lead Ranking Leads Lead Marketing Qualified Leads 60
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