Onalytica B2B
OCTOBER 30, 2018
SHOULD YOU THINK DIFFERENTLY ABOUT INFLUENCER ENGAGEMENT DEPENDING ON WHERE IN THE BUYING CYCLE YOU ARE TRYING TO TARGET YOUR MARKETING EFFORTS? Over the years, we have built up an informal network of experts. Sure, I’ll tell you how we look at this. Some of these people may not have big followings.
Onalytica B2B
APRIL 27, 2017
Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line.
Expert insights. Personalized for you.
157 
Let's personalize your content