| | | Lead Views | |  Buying Cycle + Information | 14 articles |
| Page 1 of 1 | Previous | Next | LEAD VIEWS AUGUST 21, 2012  No Lead Left Behind Rather, concentrate on providing information that’s both interesting and relevant to the specific industry. No response: Although this may mean this lead is truly dead, you should first determine where the prospect is in the buying cycle before writing it off entirely. If they are within a buying cycle, chances are they are in a late stage. | LEAD VIEWS AUGUST 29, 2011  Content Curation Best Practices Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. And now the new challenge for marketers is to make themselves visible to their consumers in this information deluge. You are more of a facilitator for sharing of useful information. | | | | | |
| LEAD VIEWS JUNE 2, 2011  Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle? While some swear by interacting with a prospect on a regular basis through useful information nuggets sent to him, some others recommend sending him as much or as little, based on his behavior. But to do all that, you need to have a good understanding of your prospect and where he currently is in the buying cycle. Tailoring your content to the buying cycle. | LEAD VIEWS AUGUST 7, 2010  Decode Your Online Leads Consciously or unconsciously, every visitor on your website leaves behind a set of clues, which if decoded, can easily convey a lot of information on the Lead and his intentions. Understanding the buying cycle. Going further, all B2B buyers go through an elaborate buying cycle, before they finally purchase a product or service. Finding Visitor Type. | LEAD VIEWS NOVEMBER 3, 2010  B2B Social media- A case of drowning man clutching at the straw We need to keep in mind following 2 attributes of B2B buy cycle: This is not instant transaction, B2B buying team does lot of research on the internet before deciding on the specific product pr services. B2B buying is not an individual prerogative but a group decision. 86% of B2B firms are using social, compared to 82% of B2C according to a report from White Horse. | LEAD VIEWS MAY 12, 2011  Changing Dynamics – The Rise of New B2B Marketing Funnel Those Leads which show an interest in buying from the company are sent proposals and quotes and if the offerings meet their needs, the prospects, who have so far traversed the funnel, become the new customers for the company. Purchase Cycle Funnel. The traditional funnel is followed by the Purchase Cycle Funnel. This post was first published in DemandGen Report. | | | | | | | |
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LEAD VIEWS | MONDAY, JULY 11, 2011  Is Your Content Speaking to your Target Audience?
But website visitors on the other hand are looking for specific solutions to their immediate needs and if they don’t find that information right away, they’ll hit the back button even before you can say CONTENT! The best segmentation, of course is one that is based on buyer personas , which also considers the buyer’s behavior and stage in the buying cycle. regular content audit on your website is essential to ensure the accuracy and relevancy of information. Related posts: Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle? MORE >> -
LEAD VIEWS | FRIDAY, DECEMBER 10, 2010 Improving Data Quality in CRM
Whenever information spawns, it is easy to lose track of which version is the correct version. Mix and match this info with internal data append processes to get insight into purchase behavior or buying cycles. B2B Sales CRM Lead Lifecycle Management CRM Data management lead data management Lead Life- cycle Management Lead management Marketing Automation prospect data managementToday’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. Bad data sucks. It kills CRM adoption, it reduces campaign performance and it confuses people. MORE >> -
LEAD VIEWS | FRIDAY, JUNE 24, 2011  Inbound or Outbound – When It Really Matters
Mapping your content to the lead cycle: So, how exactly do you decide whether to opt for an outbound or inbound marketing technique when it comes to your content? Once you understand your visitor’s interest, it is a better strategy to make that information available to him readily instead of getting him to come looking for it. So, be very careful when you are trying to send him information about your company through an outbound channel. Instead, make that information readily available on your website, so he can easily access it when required. Or both?” MORE >> -
LEAD VIEWS | FRIDAY, OCTOBER 14, 2011  From Action to Engagement: The Call2Action Button Comes of Age
All of the above tabs offer the visitor some value, added information for parting with his contact details. These are not just simple tabs transporting you to another page with more information, but are in a way assets which help a company assess the interests and intent of a visitor. Buying guides/comparative guides/RFPs. Lead Bait- which allows you to input information about your website or product and provides you with audit/assessment/recommendations. He wants to learn and make a informed choice but not sold to. C2A as defined earlier do not work anymore. MORE >> -
LEAD VIEWS | FRIDAY, SEPTEMBER 16, 2011 4 Building Blocks to Using Content for Lead Generation
To create that remarkable content, though, you need to have a deep understanding of their priorities, concerns, buying criteria, and more. Ask them questions, find out why they would or wouldn’t buy a product like yours. Dig deep and understand what types of information they utilize during a buying cycle. Building Block #3: Give them the right information at the right time. Your buyers have different information requirements at different stages in the sales cycle. Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle? MORE >>
- Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’ LEAD VIEWS | FRIDAY, JUNE 10, 2011
- Decode Your Online Leads LEAD VIEWS | SATURDAY, AUGUST 7, 2010
- Baits – your gateway to more qualified leads LEAD VIEWS | TUESDAY, APRIL 20, 2010
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