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AUGUST 5, 2010 [Buying Cycle, Information] ‘Dialing for Dollars’ is getting quite expensive
The survey , “Mapping Marketing to the Transforming Buying Process,” which was conducted by DemandGen Report and sponsored by Genius.com, took the pulse of more than 70 b-to-b marketers to determine how well they were keeping up with the changing influences and research patterns of buyers. In theory there is no difference between theory and practice. In practice there is.” - Yogi Berra.
AUGUST 5, 2010 | FOLLOW THE LEAD
[Buying Cycle, Information] ‘Dialing for Dollars’ is getting quite expensive
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