DiscoverOrg

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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

Henry : Sales intelligence is actionable information on prospects, your target accounts. Sales intelligence includes information about events, contacts, structure of a department and technology stack – data that helps sales and marketing professionals prioritize who to target, in order to do their jobs more effectively.

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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

There is plenty of raw contact information, but very little of it has been cleaned up. Where are your leads in the buying cycle? That requires comprehensive information on your contact. Bargain contact lists are usually devoid of any information beyond the bare minimum. Bargain lists come with bargain quality.

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Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

As account-based marketing models grow in popularity (and for good reason), their very nature – personal, conversational, informative – has meant that the demand for good content has grown directly in kind. Buying cycles for some products & services are long and take months from discovery to purchase.