Vidyard

MARCH 4, 2020

An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Resist the temptation to pack the video with information. Benefits of Demo Videos. The biggest benefit to recorded demo videos is that they’re repeatable. Entertaining. Inexpensive. Keep it simple.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

APRIL 1, 2014

The only difference is that your content should map to your buying cycle and turn viewers into customers. This helps with information retention and ensures viewers go on to watch the next piece. So how can you be as compelling as YouTube AND drive action on your site? Set up a video content journey! (I

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

SEPTEMBER 17, 2013

This however results in dissatisfaction from sales: I’ve heard many complaints from sales reps and marketers about this, including: “The webinar attendees aren’t ready to buy yet.” ” “These leads are just looking to gather information.” So what do you do? How to follow up: with a phone call!

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Vidyard

MARCH 4, 2020

An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Resist the temptation to pack the video with information. Benefits of Demo Videos The biggest benefit to recorded demo videos is that they’re repeatable. Keep it simple.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

OCTOBER 9, 2014

How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? Who does it have to engage and inform?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

OCTOBER 16, 2013

A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. You need a helpful video library in place for the customer research phase because it’s your opportunity to showcase expertise.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JANUARY 2, 2015

Since you’re probably already mapping your videos to the buying journey (at least I hope so!), understanding the specific videos your leads have consumed will provide insight on their current stage of the buying cycle. So don’t skip out on this efficiency- and conversion- improving information.

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50