KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JANUARY 26, 2017

You’ll learn how to identify content gaps, utilize data to make more informed decisions and hear how experts create promotion strategies that actually work. Session Overview : Created for content marketers, strategists, writers and SEOs, Content Marketing Mastery will help you create results-driving content marketing programs.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

AUGUST 8, 2013

As B2B marketers, it’s important we understand the buying cycle and what information is needed for our audience to make a purchasing decision. That’s pretty high and I want to know if the page is missing information or if I’m perhaps I’m targeting the wrong keyword. What information can people not find?

Top of Funnel 120

Top of Funnel B2B Content Advertising Funnels 120

KoMarketing Associates

MAY 3, 2016

Factors such as site mergers and information architecture transitions may impact performance too. Key Takeaway: As platforms and reporting tools continue to improve, it becomes that much more important to analyze lead performance all the way through the buying cycle.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 18, 2013

Draft a Blog Post – publish a blog post in coordination with the case study to serve as a way to provide additional cross-linking visibility and offer a more informal perspective on the process or elements of success. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

KoMarketing Associates

DECEMBER 5, 2012

For example, if we look at a search for “email marketing software,” we see the following related searches: By looking at these related searches, I can make at least two assumptions: People searching for “email marketing software” are most likely in the early stages of the buying cycle.

Keywords 120

Keywords Intent Lead Gen Buying Cycle 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships. Final Thoughts.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 8, 2015

Decision-makers download an average of 7 informational assets as they look through their purchasing options. According to data from the “2015 Edelman Trust Barometer,” online search engines are now a more trusted source for general news and information (64 percent) than traditional media (62 percent). Need even more information?

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

APRIL 18, 2013

For B2B marketers in particular, this is especially important as you lead the customer through the buying cycle. Overall, there was a lot of solid information at ad:tech and excellent insights into the marketing trends of 2013 and beyond. For this reason, social advertising could become a much bigger player in the B2B space.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

KoMarketing Associates

MARCH 7, 2013

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. .” Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

SEPTEMBER 4, 2012

Depending on where they are in the sales cycle, they may just be starting the process; maybe they need questions answered or maybe they’re just trying to get to know your business. Get information from your right hand column (see the toolkit offer on ConversionRateExperts.com ). What are people asking about on social networks?

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Stephanie Tilton (Ten Ton Marketing) – Stephanie Tilton of Ten Ton Marketing is a freelance marketing writer who helps technology companies advance the buying cycle.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 10, 2021

Many of them come to the platform to learn , which is a key step in the B2B buying cycle. . Eighty-eight percent of marketers say social media strategy positively impacts the bottom line, but only 1 in 4 reports those results to their manager or team — and just 10% use social media data to inform business decisions.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MAY 8, 2018

If you don’t want to implement another piece of software, you can also take users to an exclusive confirmation page after they enter their information that has an embedded video of a demo walk-through as well. Destination CRM reports that the average buying cycle for B2B technology is 20 percent longer than a B2C product.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

APRIL 19, 2016

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. How do you align your content strategy with the buying cycle? Stage 1: Brand Awareness.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

APRIL 9, 2015

This year, we asked questions specific to three phases of the buyer’s journey: discovery, evaluation, and impact on the buying process specifically. While blogs and social media have some impact across all three stages of the buying cycle, this impact is not as significant as marketers may have assumed.

B2B 120

B2B Buyer's Journey Vendors Landing Pages 120

KoMarketing Associates

AUGUST 3, 2017

As a result, it’s important for B2B marketers to ensure they are getting the right information out to their audience. B2C customers follow similar steps in their own purchasing funnel, but the way they find information and make decisions is often self-guided and on a shorter timeline, according to TrackMaven.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

SEPTEMBER 25, 2018

This is especially true for B2B brands investing in SEO with longer buying cycles. The user searches on Google for that piece of information, and you have a page on your site that is ranking as a top result. Although this is the simplest form of measurement, it often provides a limited view of your marketing channel performance.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

KoMarketing Associates

MARCH 15, 2013

There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. Put company information like phone number, hours, service offerings, etc., Make sure your company information is there for them to find.

Tools 120

Tools Tips CAN-SPAM Lead Ranking 120

KoMarketing Associates

APRIL 10, 2014

The information being presented should be trustworthy, cutting-edge, and forward-thinking. Resources : Determine what human and economic resource needs (digital and physical) will be needed to disseminate the information being provided. Relationships : Content should always be created keeping customer relationships in mind.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

MARCH 17, 2016

Numbers behind this trend : Nearly three out of every four (71 percent) technical professionals visit at least six websites a week for work-related purposes, with 85 percent pinging search engines for information during the research analysis portion of the buying cycle. Digital Content Growth.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

KoMarketing Associates

NOVEMBER 10, 2013

Mobile is growing every single year and it’s imperative that B2B marketers make the effort to ensure their sites are ready, their audience can get the information they need, and, more importantly, that the audience can take the action businesses want them to take on their smartphone. Have you seen any other stats worth discussing?

Stats 120

Stats Facebook B2B Marketing B2B 120