Digital B2B Marketing

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is fundamentally different from buying cycle content.

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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Rather than push the business rules and logic over to the DMP, marketing automation firms need to bring this information into their platform, allowing it to improve today’s right message right time algorithm. All of these capabilities already exist and large marketers, primarily in consumer marketing, are making use of them today.

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Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Today, B2B marketers use content to meet the information needs of their audiences. The choice someone makes provides information about the type of content they are interested in or the stage in the buying cycle they are at. I could read them for hours, choosing different paths and seeing each outcomes unfold.

Planning 100
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7 Nurture Programs You Need To Have

Digital B2B Marketing

For many companies, simply maintaining visibility and increasing mindshare between buying cycles will be more valuable than actively pushing towards a change and the start of a new buying process. outside of high cost advertising campaigns, events or other traditional marketing activities. Short-Term Nurture Programs.