B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Buying cycle, you say? Yes, the buying cycle.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

JUNE 9, 2011

Buyers want information about products and services when they want or need to buy something. Lead nurturing is how marketing supports the buyer through the buy cycle and the four stages of awareness, information, assurance and loyalty. Buyers are in control.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

OCTOBER 4, 2011

You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. Again, you need great content and now a a strategy for how you’re going to connect or nurture the prospect through their buying cycle.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MARCH 18, 2013

What importance do they place on information found on those social platforms? Use Twitter to link to your press releases, new product information, or events. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. Survey your stakeholders.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

OCTOBER 17, 2011

If you understand your buyer’s buy cycle, you can calculate exactly what you need to spend in order to generate the revenues you need. If you don’t have that information, hire an expert who does. Contact us today for more information! The Science of Calculating Your Marketing Budget.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

MAY 22, 2012

Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel). What information or content would be valuable to them? Develop your B2B buyer personas.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100