8 Key Takeaways from New Survey on B2B Content Preferences
The Point
APRIL 20, 2018
Tip: leverage the power of infographics by including links to gated content for those seeking more detailed information on the same topic. Podcasts were cited by 64% of respondents as a valuable content format in the early stage of the buying cycle, second only to infographics. The white paper is not dead. .
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