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KoMarketing Associates

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. It gives users more time to review the information and visuals. It can also cut down on customer support inquiries if users are able to find out information on their own.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Twitter is one solution.

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Call-To-Action Strategy: What To Offer B2B Buyers That Stands Out

KoMarketing Associates

If you don’t want to implement another piece of software, you can also take users to an exclusive confirmation page after they enter their information that has an embedded video of a demo walk-through as well. The type of urgency can vary and what works best probably depends on what you’re offering and the industry. Exclusive Content.

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How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Language Used.

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How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. Think about ways to provide solutions to common industry challenges and showcase how your brand can help.

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Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

In coordination with our partners Huff Industrial Marketing and BuyerZone , and in sponsorship with ten24 Digital Solutions , we strive to answer these questions and many others in this year’s B2B Web Usability Report. Thorough Contact Information. What causes them to leave a website and not return? Want to Learn More?

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

Today, I want to look back at the past six months (with help from our industry news section and GIFs) and showcase some of the latest trends I’ve come across that should have a direct impact on 2016 content marketing strategies. Data Management. Digital Content Growth. Leverage social media, online communities, forums, etc.