Trade Press Services

SEPTEMBER 25, 2023

Buyers evaluate your company’s reputation , values, commitment to customer satisfaction and industry expertise. It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. Decision #5: About the time to buy.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

DealSignal

APRIL 27, 2023

ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Intent, however, is ephemeral.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. To catch the full webinar on-demand and get access to two free Litmus guides that will further elevate your email marketing, click here.

Email Marketing 84

Email Marketing Planning Webinar Metrics Click Rate 84

KoMarketing Associates

JULY 12, 2018

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. It gives users more time to review the information and visuals. It can also cut down on customer support inquiries if users are able to find out information on their own.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Biznology

FEBRUARY 17, 2016

The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. Webinar/Seminar Decks and Scripts. Walk Prospects Through the Buying Cycle. Not all of that information even needs to be on your site.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Marketing Insider Group

AUGUST 19, 2015

Doing so helps guide the lead to informed purchase decision. Often, that content is a white paper, eBook, webinar or a newsletter. Stay Above The Fold – This term is a legacy from the newspaper industry which means the top part of a website before the visitor has to start scrolling down. Call-to-Action.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

The ROI Guy

JUNE 22, 2010

And it dawned on me that this is the greatest challenge for the next 10 years– Information Overload. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. Its no longer good enough to have a one size fits all approach to white paper content.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. A similar trend is seen in the industrial sector. See chart ).

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. What are the drivers in their industry that impact profitability? This exercise will help you understand how your customers are progressing through the steps of the buying cycle. Customers are are in the driver’s seat today.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

markempa

MARCH 2, 2017

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Look at the relationships you’ve started through the different lead generation sources and ask what content or information can be shared to advance that conversation. Let’s say you just did a webinar or an online event.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. External Factors: External forces, like global events or industry shifts, can impact your strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? The four steps are: 1. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Engagio

JUNE 10, 2019

Define your ideal account profile , including specifics such as industries, number of employees, location and anything else that is a predictor for your company’s sales achievement. 2 – Learn About Targeted Industries. This information helps inform how you communicate with them. Generating insight isn’t enough.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Navigate the Channel

AUGUST 15, 2017

According to GlobalSpec’s “ 2017 Digital Media Use in the Industrial Sector ,” 61 percent of industrial professionals visit at least six and often 20 or more work-related websites each week. Once again, digital marketing provides the benefit of data-driven information. You Get Better Leads—and More of Them.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. What marketing content you serve at each phase of the buying cycle also matters. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. . • It enhances your organization’s image (e.g., by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

MarketJoy

JULY 27, 2018

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. The maturation of the internet has changed the B2B buying cycle forever. You must prepare your contacts with materials that can help them gain buy-in from other stakeholders.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. In the later stages, supplier Web sites and catalogs are the most important information sources.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

6sense

APRIL 13, 2016

Over the past decade content marketing has improved the buying experience of B2B decision makers. Today, before making an investment in new strategies, technologies and skill sets a manager can educate herself by looking across analyst briefings, industry reports, white papers, case studies and technical reviews.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. This white paper aims to change that perception of them.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 11, 2010

Some of the findings match what I am hearing from my industrial clients and one really surprising result. However, the sales cycles have also become longer, making it much harder to close deals. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads Sales Qualified Leads 60

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. An additional consideration is the different needs among members of the buying committee—influencers. Your company decides to host a webinar with an industry expert.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Capture visitor information – Implement a method to capture visitor information from your business blog. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. {

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60