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How 4.6 Million First-Party Registrations Produced 72k Buyer-Level Intent Insights

NetLine

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Consumption within the Information Technology industry—the largest audience across NetLine’s platform—increased 7.1%. of all downloads.

Intent 97
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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40
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How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

This is your unique content asset and applying it right will help raise your profile as an industry leader. Creating means exactly that - creating your own content of a high enough quality to define you as an industry expert. White papers. Taking part in industry forums and communities. Mobile apps.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry. Solicit quick and easy contributions from other bloggers in the industry, providing links and references in exchange for assistance. Are you a Search Engine Watch Member? |

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Content Marketing Tips for Lead Nurturing

markempa

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Keep your emails brief, relevant, helpful, informational, but not promotional. What can you send via email?

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Markempa

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Look at the relationships you’ve started through the different lead generation sources and ask what content or information can be shared to advance that conversation. Let me explain.

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

In addition to social media’s prominent place in the worlds of your users, it also has targeting and contact information built in. Content is one of the most important parts of the buying cycle. To see the information, you need to fill out a multi-part lead form. Let’s look at both.