The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Industrial Marketer

AUGUST 10, 2021

The narrow segments and complicated, elongated buying cycles can make lead generation especially challenging for industrial marketing, but these difficulties are also what help us trace the contours of a definition of industrial marketing. It’s unlike any other B2B sector.

Examples 98

Examples Buying Cycle Segmentation Lead Generation 98

Biznology

JUNE 13, 2013

These might include the different roles, industries, and organizational sizes of your target audience members, for example. But one important way you may not have thought about segmenting your audience is by where they are in the buying cycle. Those are fairly common ways of breaking your audience down.

Buying Cycle 80

Buying Cycle Buy Content Marketing Content 80

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. The steps are: 1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketer

JANUARY 26, 2022

As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing.

Planning 98

Planning Content Paid Search Agency Marketing & Strategy 98

B2B Marketing Directions

JULY 30, 2017

The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. Fifty-eight percent of respondents said that the length of their purchase cycle had increased compared to a year earlier, while only 10% said that the length had decreased.

Buying Cycle 40

Buying Cycle Buy B2B Case Studies 40

Industrial Marketer

JANUARY 4, 2022

The elongated industrial buying process is challenging, but it offers numerous opportunities to check in with prospects, and. Read more » The post CRM Implementation and Usage for Industrials appeared first on Industrial Marketer.

CRM 98

CRM B2B Sales Buy Marketing Prospects 98

Industrial Marketer

MARCH 29, 2022

The industrial buying journey has never been easy to manage, given the challenges in closing the hefty deals needed to invest in manufacturing, packaging and distribution equipment — or the complexities and interdependencies of a supply chain, upstream or downstream.

Buy 98

Buy Trade Show Distribution Network Marketing 98

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. They aim to generate qualified leads and establish credibility, trust, and authority within the industry.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Adobe Experience Cloud Blog

OCTOBER 21, 2016

Among the many customers we work with in the industrial manufacturing sector and in adjacent sectors like automotive, medical devices, electronics, and aerospace, the commonality is that their approach to sales leads is no less rigorous than their approach to engineering.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. The discovery phase of the buying cycle is when businesses realize they have a problem and begin looking for a solution.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

ANNUITAS

JULY 2, 2020

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Because of this, the industry has leaned on relationships as a key part of growth strategies. COVID-19 Impact on Financial Institutions. They’re making moves right now.

Demand 130

Demand Buy Work Management Process 130

Top Rank Marketing

NOVEMBER 6, 2023

Typical segmentation categories for B2B marketers include: Industry Company size Company revenue Company structure Industry pain points Functional pain points While these categories are often used to segment B2B audiences, they are far from the only segments.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Industrial Marketing Today

JULY 27, 2017

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are aware of the fact that the industrial buy cycle is made up of four stages. This is only a content summary.

Buying Cycle 0

Buying Cycle Marketing & Strategy Interactive Marketing Marketing 0

Engagio

NOVEMBER 18, 2020

Add to this a global economic slowdown, which has prolonged buying cycles, and the COVID-19 pandemic, which has halted traditional marketing approaches. An industry-leading re-targeting tool to reach customers inside B2B organizations’ CRM and marketing automation systems.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Industrial Marketing Today

AUGUST 19, 2016

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.]. Why is it such an important decision? This is only a content summary. This is only a content summary.

Marketing Websites 60

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 60

Industrial Marketing Today

OCTOBER 17, 2014

Today’s industrial buyers are far better informed and using deceptive marketing practices won’t get [.] The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Paid Search Agency 60

Paid Search Agency Buyer Personas Buying Cycle Content Marketing 60

Mereo

OCTOBER 9, 2019

High-quality content and thought leadership is becoming a norm in industries that have a presence on the internet. The post Buyers want industry navigators — not just thought leaders appeared first on Mereo. Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions.

Gartner 65

Gartner B2B Thought Leadership Thought Leadership High Quality Lead 65

Martech

MARCH 11, 2024

In reality, B2B buying committees have grown in size and different members will be at different stages of the buying cycle. If they’re in a buying cycle at all. It worked so well for Salesforce that the whole industry copied it. Verdict: No new tech needed 6. SDRs are such hardworking individuals.

Efficiency 88

Efficiency Marketing Automation Services Lead Ranking Brand Identity 88

Integrated B2B

FEBRUARY 3, 2020

Sales and marketing efforts in the industrial equipment sector are not unlike those of many other B2B industries. We could continue to add points to the above list, but it cannot be denied that Nordic industrial equipment manufacturers have had significant success on the worldwide stage. Bigger B2B buying centers.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Webbiquity

JANUARY 15, 2010

Buyers would tell each sales rep all about their company, industry and problems, and each sales rep in turn would then explain why his or her product/service was absolutely the best fit to meet the buyer’s needs. Journalists, analysts and other industry influencers have new channels for communication.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

NuSpark Consulting

JULY 8, 2023

Flexibility and Analysis The lookback window strategy offers flexibility, allowing businesses to tailor their attribution approach based on their specific marketing goals and industry standards. For instance, businesses may choose a shorter lookback window for products with shorter sales cycles or simpler customer journeys.

Allocation 130

Allocation Efficiency Buy Media 130

Biznology

APRIL 14, 2017

So instead of arming your sales teams with PDFs, make sure your business video content marketing strategy includes many B2B sales videos for all the product, service, and industry segments you serve. As the buying cycle may be long, these B2B sales videos can be used at higher stages of the buying cycle or deeper into the funnel.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

The Point

JUNE 30, 2021

In a tiered structure, a company can continue broader demand generation (Tier 3) but introduce more targeted, personalized outreach to higher-propensity industries or personas (Tier 2), perhaps via channels like content syndication or paid social ads.

Account Based Marketing 162

Account Based Marketing ABM Planning Demand Generation Agencies 162

Webbiquity

APRIL 18, 2024

Image credit: Spiceworks Dynamic content enables you to tailor your messaging and content to each recipient’s specific interests, behaviors, and stage in the buying cycle. Similarly, content can also be adjusted based on that contact’s industry, role, or previous interactions with your brand.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Zoominfo

MARCH 6, 2021

For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. . Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Industrial Marketing Today

JANUARY 25, 2012

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

Top of Funnel 60

Top of Funnel Buying Cycle Lead Ranking Digital Marketing Funnels 60

Zoominfo

JULY 5, 2023

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Industrial Marketing Today

MAY 13, 2016

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Marketing Lead Generation Marketing Websites 60

Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. Easy, right? Not exactly.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

JUNE 22, 2012

The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Exo B2B

FEBRUARY 7, 2024

B2B influencers are often industry experts, leading thinkers. They help shape opinion and trends within the industry. They can also be an industry expert, a former customer in a crucial role at a prestigious company, an advisor to an industry association, or a professor at a university or technical college.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Martech

MARCH 18, 2024

In many ways, intent data is seen as a new way to continue using the same bad practices that are the status quo in our industry. Knowing who’s ready to buy will never be as effective as knowing how to convince them that you’re worth buying, and there’s no shortcut to that. In your inbox.

Intent Data 109

Intent Data Intent B2B Peer-to-peer 109

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. In this article, you’ll discover how CMOs are leading the way for the future of marketing and fueling serious growth for the industry as a whole. Pain points and audience insights.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Webbiquity

DECEMBER 4, 2018

Map Content to the Buying Cycle. Practicing the above tactics will put your customer-facing teams in better control of revenue, provide a customized buying experience, and align your sales activities with the buyer’s decision process. You can follow Highspot on Twitter @Highspot.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220