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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

Because you want to customize the campaign for where your target audience members are on their journey, or where in the buying cycle they are, you must know what their journey involves. Engaging with your audience across multiple channels during the buying process is the key to reaching your goals. Select touchpoints.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

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How to Write Content That Converts

seo.co

Your inbound traffic is only going to convert if they’re comprised of your target demographics in a mid- to late-stage of the buying cycle. I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs. Optimized.

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Why B2B Content Marketing is Important

Valasys

Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings. Content marketing for Lead Generation: According to Hubspot, B2B brands with blogs generate 67% more leads than B2B marketers without blogs.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

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How to Conduct a Competitive SEO Audit to Outrank Industry Rivals

Hubspot

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

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Is Author Rank Really Relevant?

Hubspot

SERP results for the authorized will simply have a byline. Winning marketers understand: Customers command buying cycles now. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. It hasn’t.