Buying Cycle, Generation, Linkedin and Process

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency

Paid Search Agency Demand Marketing Automation Services Peer-to-peer

How to Best Leverage B2B Intent Data

The Point

APRIL 26, 2018

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. B2B is much different, for a number of reasons: One, the buying cycle is longer in B2B.

Intent Data

Intent Data Intent Bombora Account Based Marketing

B2B Marketing Zone

The Point

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

How to Best Leverage B2B Intent Data

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