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Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. As B2B marketers, our primary goal is to generate leads. To generate the best quality leads with the highest chances of conversion, it is important that we work only with good, targeted, and high-quality data.

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6 Proven Ways to Improve Inbound Lead Generation

Valasys

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. This ultimately leads to optimized sales conversions.

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LinkedIn Integrates New Retargeting and Audience Network Tools

Valasys

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. The discovery phase of the buying cycle is when businesses realize they have a problem and begin looking for a solution.

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

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Best Lead Providers & Lead Generation Tools

PureB2B

In this article, we’re going to show you the best lead providers and lead generation tools out there today. We’ll look at tools such as B2B databases , to email verification tools, to tools designed to find emails from LinkedIn. You can find, download, and use the data from these tools to supercharge your sales process.

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. B2B is much different, for a number of reasons: One, the buying cycle is longer in B2B.