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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? . • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • How much content is “enough?&#

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Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Adobe Experience Cloud Blog

You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.”. The key is nurturing your leads and customers depending upon where they are in the buying process – whether they are on your site or off your site in a way that resonates.