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7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off. Not all leads generated are going to be high-quality.

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7 Ways to Generate More Sales Revenue with Marketing Automation

Adobe Experience Cloud Blog

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use marketing automation driven campaigns to generate more referrals.

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5 Essential Books to Understand B2B Sales 2.0

Adobe Experience Cloud Blog

To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0 : 1. Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. By Anneke Seley.

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Sales Pipeline Radio, Episode 236: Q & A with Justin Shriber @jshriber

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. By Matt Heinz , President of Heinz Marketing. This is live.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. that advance the buying cycle: Founding member @ savvy_b2b blog. Presenters of Inbound Conference. Cambridge, MA – [link]. Irvine, CA.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.)

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A Winning Business Philosophy: “Everything We Do Is Impossible”

LEADership

The Definitive B2B Lead Generation Checklist: Part 1. Do you have the processes and best practices to make what was thought to be impossible possible? Make sure you have the essential ingredients for a successful lead generation recipe. The whole experience even during the buying process has been very pleasing.