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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Ask yourself the following 9 questions when developing your personas ( we elaborate on them here ): What is their demographic information? Where do they go for information?

Top of Funnel 28
Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28
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Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Matthew Quinlan , VP Field Operations, Loopfuse.

Marketing Automation Services 100
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