funnel 
ViewPoint
OCTOBER 10, 2011
What was once the bastion of sales—the sales funnel from top to bottom—is now shared with marketing. DemandGen Report recently called this “a shared revenue funnel” and in a recent Revenue Marketer Radio interview , Yvonne Anderson at NCM called it “the revenue team.
ViewPoint
OCTOBER 2, 2012
Buying cycles are changing. It’s important for you to be further up the funnel. Be in those online communities offering advice, solving problems, and sharing information. And that’s a huge mistake, because what it means fundamentally is that you’re going to come late to the party.”.
ViewPoint
JUNE 8, 2012
Buying cycles are changing. It’s important for you to be further up the funnel. Be in those online communities offering advice, solving problems, and sharing information. On the sales side, really embrace social and listen in. Purchasers are doing a lot of research before they engage with your company.
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