Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion
Sales Engine
JULY 13, 2016
Ah, the sales funnel. The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents. They expect you to be an expert in your field and about your solution, as well as to create relevant, informative content about it.
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