Remove funnel

LeadSloth

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in. This helps a company automatically meet the buy cycle phase that the lead is in. For instance, is it about thought leadership or feature comparisons? Is the lead dead?

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manticore Technology wishes you a full-funnel in 2010.