Buying Cycle and Information - B2B Marketing Zone

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 4) Employ deeper search and sort capabilities.

B2B Marketing

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Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

OCTOBER 10, 2013

What’s more, it’s also difficult to translate that information into “personalizations” that are meaningful and compelling to your customers. One mistake marketers often make is automatically tagging on extras, such as upsells, options or accessory products, as their customers enter the booking funnel.

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B2B Marketing Zone

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers

Using Big Data To Target The Right Consumers With The Right Offers

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