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B2B Intent Data – A Marketer’s Guide

Binary Demand

These actions primarily encompass online activities like searching, evaluating, comparing products, and reading online reviews. For instance, when someone searches using the phrase “good on gas mileage car,” companies in the automotive industry can identify the searcher’s intent to find a fuel-efficient vehicle.

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. So, the table is set. Messaging apps go enterprise.

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Technical SEO metrics for Increasing Your Search Engine Rankings

Valasys

Here are some key points to further throw light on the importance of keeping track of the SEO metrics: Monitoring the SEO metrics is essential to keep up with the ever-changing algorithm of Google and ensure that your website is well within the limits of correct SEO practices. Did you know SEO can also impact the buying cycle?

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Include video content in your buyers’ journey

Biznology

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Video FAQs that answer common buyer questions. Two of the stats revealed. Customer testimonial videos.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

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Creating Content for Every Stage of the Client Journey

Circle Studio

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. It will help you appear in search results and help position you as a subject matter expert once they arrive at your website.

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The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Her website is Ten Ton Marketing. What keywords does the buyer use when searching for information on this topic? Gordon Graham.

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